Swift Cola

Swift Cola
Swift Cola billboard
Game Information
Type	Beverage
Location	Empire Bay Linden Street 512, Lost Heaven
Appearance	Mafia II Mafia III Mafia: DE
Business & Operation
Taglines	When you need a lift! Swift for Victory! It sure is uplifting! The soda you came to love
Occupancy
Owner	Swift Cola Inc.

"When you need a lift, you need a Swift!"

— Motto

Swift Cola is a beverage featured in the Mafia series.

History

Swift Cola is heralded as the country's favorite soft drink. Nearly every restaurant and bar serves it, and people can be seen drinking it everywhere. Its advertisements can be heard on radios and seen on televisions and billboards across the country.

Mafia II

As the country's favorite soft drink, people are seen drinking it and advertisements can be seen and heard all over Empire Bay. It can be found in refrigerators at the safehouses and can be bought at diners. Like all other consumables, it restores Vito's health. Unlike alcoholic drinks, consuming large amounts of it won't cause any ill effects.

Mafia III

Swift Cola appears in Mafia III, where billboards for the drink can be seen around New Bordeaux. While not consumable by the player, NPCs can be seen enjoying it as they walk around the city.

Mafia: Definitive Edition

While not appearing in Mafia, Swift Cola is introduced to Lost Heaven in Mafia: Definitive Edition, where billboards and advertisements for the drink can be seen and heard around Lost Heaven.

Influence

Swift Cola is based on Coca-Cola, which was similarly popular in the real world during the early 20th century.

The Swift Cola Company

The Swift Cola Company (Swift Cola Inc.) is the manufacturer and owner of the Swift Cola, it is based on The Coca-Cola Company. The company is mentioned in text on Swift Cola vehicles in Mafia: Definitive Edition.

Radio Advertisements

Mafia II radio ad

Mafia III radio ad

Gallery

Mafia II

Swift Cola bottles in Empire Diner

Swift Cola fountain in Empire Diner

Swift Cola lemonade neon sign

Swift Cola ad in Mafia II

Swift Cola ad in Mafia II

Mafia III

An NPC with a bottle of Swift in Mafia III

Mafia: DE

Mafia: DE Swift Cola vehicles

Mafia: DE Swift Cola vehicles

Mafia: DE Swift Cola vehicles

Mafia: DE Swift Cola vehicles

Mafia: DE Swift Cola vehicles

Swift Cola ad in Mafia: DE

Swift Cola ad in Mafia: DE

Trivia

Swift Cola ad spotted in TopSpin 2K25

• Advertisements for Swift Cola can be seen in TopSpin 2K25, a sports game also developed by Hangar 13 running on the Fusion Engine as used on Mafia III and Mafia: Definitive Edition. This could either be an Easter egg reference to the Mafia series or added in lieu of real-world sponsors for food and drink.
  • The Swift Cola ads in TopSpin 2K25 also reveal that the beverage has been on the market since 1912.